Before You Start
Choose the idea, format and purpose before buying equipment.
A complete 13-seminar programme
HOW TO
PODCAST.
Build Your Podcast Without Wasting 3 Years Figuring It Out
We started with no experience, no mentor, no agency and nobody showing us what to do. This is everything we wish we had known at the beginning—what we did, why we did it, what happened and what we would recommend now.
Why we made it
THE SHORTCUT
WE NEVER HAD.
Most beginners are about to make the same mistakes we made: buying the wrong kit, building a format that does not work, chasing the wrong guests, posting content without a system and looking at analytics without knowing what to change.
We are not claiming to be the world’s biggest podcast experts. We have simply spent 3 years doing the work, getting things wrong and learning what actually mattered. You can borrow that experience instead of paying for every lesson yourself.
Does this sound familiar?
ARE YOU STUCK
BEFORE YOU HAVE
EVEN STARTED?
Do you know what equipment you actually need—and what is a waste of money?
Do you have a strong idea, format and brand that people will remember?
Do you know how to approach guests and get them to say yes?
Can you turn one recording into consistent content across every platform?
Do you know which analytics matter and what to change when growth stalls?
Have you worked out how the podcast will eventually make money?
If any of those answers are “no”, this course gives you the system we had to build through 3 years of trial and error.See the full programme ↓Inside the programme
FROM FIRST IDEA
TO REVENUE.
Every seminar follows the same experience-led method: the question, what we did, why we chose it, what happened, why it matters to you and what we recommend now.
→
Building the Brand
Create a recognisable identity people understand and remember.
Equipment
What is worth buying, what is not, and where beginners overspend.
Building Your Recording Setup
Build a reliable studio workflow without needless complexity.
Getting Guests
Find, approach and follow up with guests who fit the show.
Preparing for Interviews
Research properly and plan a conversation without scripting it.
Conducting the Interview
Ask better questions, listen properly and handle difficult moments.
Production & Editing
Turn the raw recording into something people will actually watch.
The Content Machine
Build repeatable systems that turn one episode into weeks of content.
Short-Form Growth + Analytics
Use the numbers to improve hooks, retention and clip selection.
Growing the Podcast
Build discovery, consistency and an audience beyond one platform.
Monetising the Podcast
Understand the routes to revenue and when each one makes sense.
Three Years of Mistakes
The expensive, frustrating lessons we wish somebody had told us.
Not a slide deck of theory
YOU WILL SEE
THE REAL WORK.
Equipment and studio setupGuest outreach and follow-upsRecording and editing workflowsReal content and clip examplesAnalytics and optimisation decisionsThe mistakes that cost us time and money
Supporting resources
USEFUL TOOLS.
NOT FILLER.
The core thinking stays in the streamed lessons. These practical documents help you put it into action.
- ✓ Equipment checklist
- ✓ Podcast launch checklist
- ✓ Recording-day checklist
- ✓ Guest outreach templates
- ✓ Follow-up templates
- ✓ Guest research template
- ✓ Episode planning template
- ✓ Clip-selection checklist
- ✓ Thumbnail/title checklist
- ✓ Weekly content planner
- ✓ Basic analytics tracker
One payment. Full programme.
HOW TO PODCAST
All 13 seminars, real examples and every supporting resource.
One-off payment£99No monthly course feeBuy securely with Stripe
After payment, we’ll email your private course access details to the address used at checkout.
Want help with your podcast?
THE COURSE SHOWS YOU HOW WE BUILT OURS.
COACHING IS WHERE WE HELP YOU BUILD YOURS.
1-to-1 Podcast Coaching£199/month
- Full course access
- One 45-minute private call each month
- One monthly podcast/channel review
- Review of one episode, up to three clips and relevant analytics
- 3–5 personalised priorities for the next month
- Cancel anytime
Secure monthly subscription. No unlimited messaging or unlimited review requests.
A tightly defined monthly review
45 MINUTES.
CLEAR PRIORITIES.
Before the call, submit your channel links, one recent episode, up to three clips, relevant analytics and your biggest current challenge. Afterwards, receive 3–5 clear action points.
Questions
BEFORE YOU BUY.
How do I watch the course?+
After purchase, you receive a private access email. Lessons are streamed inside the protected course area rather than supplied as downloadable video files.
Is Seminar 1 really free?+
Yes. Before You Start will be available publicly on YouTube and is designed to be genuinely useful, not a long advert.
Do I need expensive equipment?+
No. The equipment seminar explains sensible options and the areas where beginners commonly waste money.
Is the course included with coaching?+
Yes. Active coaching members receive access to the complete course.
Can I cancel coaching?+
Yes. Coaching is monthly and can be cancelled before the next renewal.
Can I download the videos?+
No. Core course lessons are streamed. Selected checklists, templates and planners may be downloaded.